♕ 7 Tips Everyone Should Know About Using Photos As A Twitter Marketing Tool By Lauren Dugan
In the wake of the announcement that Twitter will launch its own photo sharing service, now’s a great time to review your Twitter photo sharing strategy, and learn the tips and tricks that will help you tweet multimedia with confidence.
♕ The 5 Stages Of ‘Getting’ Twitter By Shea Bennett
In her seminal 1969 book On Dying, Elisabeth Kübler-Ross first introduced what would become commonly known as The Five Stages Of Grief (and professionally, as the Kübler-Ross Model). Based on interviews with more than 500 patients, Kübler-Ross’s research describes the five sequential stages by which people cope with grief and tragedy – denial, anger, bargaining, depression and, finally, acceptance.
♕ Twitter Search Handles A Whopping 1.6 Billion Queries Per Day By Lauren Dugan
Twitter announced this week that they were launching a brand new search, one that would show you not the most recent tweets about a given topic, but the most relevant. And along with this announcement, they revealed some pretty neat stats about just how popular Twitter search is.
♕ Data suggests Twitter marketing meets demand
Edison’s numbers are slightly less impressive. The research firm indicates that 8 percent of Americans use Twitter, but it’s worth noting the company is including all consumers, 12 and up, in its report. Perhaps the microblogging site is more popular with
♕ 33 Must Read Social Media and Marketing Books
This list includes “classics” such as Socialnomics and Trust Agents as well as newly released books from some of the biggest names in the business.
♕ What Google Gets by Buying PostRank By Juan Carlos Perez
Google has acquired PostRank, a company whose hosted software measures user engagement with topics, brands, authors, and content across social media sites. PostRank’s analytics data is used by publishers and advertisers to determine, respectively, the popularity of content and the effectiveness of marketing campaigns.
♕ 10 Steps to Start on Twitter By Michelle V. Rafter
The 5-year-old social media site, which lets people share brief messages of up to 140 characters within a network of followers, is a good place to search for a job, read the news or browse for information online. Businesses tweet to advertise deals and handle customer service. Twitter played a role in recent uprisings in Egypt and the Middle East. This week when Shaquille O’Neal announced his NBA retirement, the first to hear were his 3.8 million Twitter followers.
♕ Social Influence in Real-Time By Beverly Macy
These are the topics du jour for most expert marketers these days. But isn’t a celebrity on Twitter just like the old-fashioned ‘spokesperson’? Do reviews really count, or are companies just flooding Yelp with ‘good’ reviews of their own brand to ward off the negative comments? And what is Social CRM anyway? These days, CRM systems may not be fully integrated into marketing, so how does that work?
♕ French Make It Illegal for Broadcasters to Mention Facebook and Twitter By FRANK REED
In one of the most laughable cases of ‘government gone wild’ ever, France has made it illegal for broadcasters to mention the words Twitter or Facebook in broadcasts (other than if it’s actually a part of the story they are covering). While I usually don’t look to the French for something that makes sense, this maneuver is as bold as it is silly.
♕ Tips to overcome Twitter-phobia By Ellie Becker and Bernadette Nelson
According to Network Solutions’ Fifth Wave of the Small Business Success Index and a recent study from American Express OPEN, small businesses are jumping into Facebook with both feet – 60 percent to 70 percent of those doing social media marketing. However blogs and Twitter are down in single digits.
♕ Twitter Will Automate Ad-Buying by the End of the Year By Todd Wasserman
Twitter plans to offer an automated ad-buying system for small businesses that should lead to a torrent of new advertising for the platform.
♕ 4 Tips to Maximize Your Twitter Marketing By Charlene Kingston
Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
♕ When it comes to social media, do brands really understand what their customers want? Via @adrianswinscoe
Earlier this year (Feb 2011) the IBM Institute for Business Value published a new piece of research: From social media to Social CRM: What customers want. The study aimed to investigation how companies were integrating social media into their marketing and customer relationship management (CRM) strategies and what was the effect on their efforts to build better relationships with their customers.
♕ Twitter, Klout, and the business of #influence
A flock of new platforms are hitting the market meant to determine the power of various users of social media sites. The latest attempt at measuring digital influence was unveiled this morning from Klout. +K is a new device meant to enhance the social media experience.
♕ Businesses should consider a social media policy
Social media is the use of an Internet website to turn communication into an interactive dialog among individuals. Many businesses are using social media websites as marketing tools and have been very successful with this marketing approach.
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