♕Doing Business In.. The Internet: Twitter ordered to hand over account info
In the north-east of England, in a small town called South Shields, a revolution of sorts has begun. The South Tyneside Council (STC), the local authority for the district that used to be part of County Durham before the fad for unitary authorities and border-bending took hold, has got fed up with sniping and, it alleges, downright lies that someone is posting on social networking site twitter.com. Unable to identify those behind the comments, the Council went to war. And it raises an interesting “free speech” question.
“People with more connections have more options,” she says, but it’s more about connecting with the right people. She calls it “vanity metrics”-or basing your social media influence on your number of followers or fans rather than how many people are actually engaging with you effectively. “What matters is, are you getting anything done with it,” she says.
♕ You Can’t Measure What It Is You Do Not Value By Brian Solis
The question remains however, what’s the ROI of social media? It’s a question that is in all reality, unavoidable, but achievable. The pursuit of the answer defines your destiny. Let’s start with a bit of the truth. You cannot measure the ROI of anything when the R, or the return, isn’t defined from the onset of any strategy. Nor can it be measured through the quantification of the 3F’s (friends, fans, and followers) or any other simple math formula tracking Likes, ReTweets, comments, impressions, mentions or sentiment. This is the time to apply a bit more science than history to better understand how to design social media programs that measure a click to action.
♕ How to Close an Online Community Without Hurting Your Brand By Vanessa DiMauro
While many online communities have evolved and adapted to changing business and member needs over time, sometimes a community has to shut down. The reasons vary: M&A activity, funding cutbacks, disappearance of the product or service the community supported, failure to meet revenue goals due to poor business planning, loss of membership and member engagement. Whatever the reasons, there’s a right way to bring an online community to a graceful conclusion, one that does not trample on your brand or alienate the remaining — but still vocal — membership.
♕ 3 Key Metrics To Measure Social Media Success By Clay McDaniel
Large brands are able to license powerful social media analytics software and hire agencies to help them measure social programs with accuracy. However, many smaller organizations are unsure of how to best measure their social marketing programs.
♕ Discussion: What’s the best way to measure social media influence? By Sphinn Home
Klout score? Number of Facebook friends or page fans/likes? RSS subscribers? LinkedIn connections? There are all kinds of stats and tools available to learn about social media users and/or find the people that are most influential. For our “Discussion of the Week,” we want to know: What’s the best way to measure social media influence? The floor is open!
So why do so many people insist that we should be shoving social media down the throats of employees at every level of the company? This is like forcing me to do accounting. It would not be a good fit … I just don’t have that mindset. Not every person has the right mindset, ability, or openness to succeed with social media but that doesn’t mean they can’t still fit in.
Companies like Twitpic and ImageShack, which operates Yfrog, bring in millions of dollars of revenue by selling advertising on the image pages that are distributed widely by those tweeted links. ImageShack has raised more than $10 million in funding from backers including Sequoia Capital, Index Ventures, and Felicis Ventures.